Platforms I specialize in
Results
What the systems actually produce.
Every figure below is attributed revenue pulled straight from the client's Klaviyo or Omnisend dashboard, on last-click attribution.
EU Luxury Skincare. Klaviyo.
Of total revenue from email
Built the full email system from zero. Campaigns and flows now drive the majority of store revenue.
What I changed: built welcome, abandoned cart, browse abandonment, and post-purchase flows from zero, then layered weekly campaigns with proper segmentation.
▶ Watch Laura, the founder, on this result
Email contributing under 15% of revenue. No active flows. Sending one-off broadcasts with no segmentation. Revenue entirely dependent on paid ads.
US Golf Brand. Klaviyo.
Of total revenue from email
Built email and flow infrastructure from zero. Flows now outperform campaigns, running 24/7 without manual input.
What I changed: rebuilt the full flow library, added winback and VIP segments, and set a consistent weekly campaign calendar.
Klaviyo connected but barely used. No active flows. Sending occasional one-off campaigns with no segmentation. Revenue entirely from paid channels.
Footwear Brand. Omnisend.
Generated from Omnisend email & SMS
Built full Omnisend retention system. Email and SMS now contribute over $727K while paid channel revenue declined.
What I changed: built the Omnisend automations, added SMS, and set up post-purchase and replenishment flows.
Omnisend installed but no automations active. No campaign calendar. Retention channel producing near zero revenue.
US Health Brand. Klaviyo.
Of total revenue from email
Set up full campaign and flow strategy. Email now drives nearly half of all store revenue.
What I changed: launched the full campaign strategy plus core flows, and cleaned the list to protect deliverability.
No structured email program. Sending sporadic broadcasts. List growing but not being monetized. Zero flow revenue.
Client Voices
Don't take my word for it.
I helped Laura generate 60% of her store revenue through Klaviyo email and SMS marketing. Here is her take, in her own words.
Laura — Founder, Luxury Skincare Brand
See the full case study →
Over the past five years I have built retention systems for more than 70 ecommerce brands and generated over $50 million in attributed revenue. I am Top Rated Plus on Upwork with a 100% job success score and a 5.0 rating across every project. The numbers are good. What the founders behind them say matters more.
About Me
I deliver.
Or you don't pay.
I'm Usama, a DTC retention specialist. For more than five years I've built email, SMS, and WhatsApp systems for ecommerce brands that turn existing customers into predictable, compounding revenue.
I've worked with over 70 brands and generated more than $50 million in attributed revenue. Every build comes with a 90-day guarantee: if email and SMS are not driving at least 20% of your store revenue, you do not pay for that period.
Ownership
I build retention systems that hold after I leave, not campaigns that fade.
Transparency
Clear reporting on real attributed revenue, never vanity open rates.
Focus
Four clients at a time, maximum. Every brand gets my full attention.
Proof
Every decision driven by data and tracked revenue, not guesswork.
Guarantee
If email and SMS are not driving at least 20% of your store revenue within 90 days, you do not pay for that period.
There is a difference between running campaigns and building systems. Most agencies run campaigns. They send emails, set up flows, report open rates. When they leave, nothing holds.
I build retention infrastructure. The kind that compounds. Every flow, sequence, and segment is connected to a single methodology. I work with a select number of brands at a time, which means every engagement gets my full attention and a bespoke build.
I own one thing: retention systems for DTC brands. That specificity is the product.
The System
Four channels.
One cohesive system.
Automated flows and campaign sequences built on Klaviyo and Omnisend. Welcome series, post-purchase, winback, VIP, architected to compound over time, not just send one-offs.
SMS
High-intent, low-frequency SMS that respects the channel. Abandoned cart recovery, flash alerts, and re-engagement built into the same unified system, not bolted on separately.
The highest open-rate channel most DTC brands ignore. Conversational retention at scale: order updates, exclusive offers, and winback sequences where your customers actually read.
Klaviyo
Platform architecture, segmentation strategy, and list health management. The engine, built and tuned so every contact gets the right message at the right moment.
Inside Your Account
What I actually build for you.
Flows I build 15+
- Welcome & lead nurture
- Abandoned cart
- Abandoned checkout
- Browse abandonment
- Site & non-converter
- Post-purchase
- Cross-sell & upsell
- Replenishment
- Winback & re-engagement
- Sunset & list cleaning
- VIP & loyalty
- Back-in-stock
- Price-drop alerts
- Review & UGC request
- Birthday & anniversary
- First-order anniversary
- Shipping & order updates
- SMS welcome & cart
Segmentation
- Engaged 30 / 60 / 90 day
- VIP and high-LTV spenders
- First-time vs repeat buyers
- Category & product affinity
- Lapsed and at-risk
- Non-openers and sunset
Deliverability & Growth
- Sender reputation & warmup
- List cleaning & sunsetting
- DKIM, SPF & DMARC setup
- A/B testing every send
- Signup form optimization
- SMS & WhatsApp opt-in growth
77% of email ROI comes from segmented, targeted, and triggered campaigns.
Data and Marketing Association
Most brands chase new customers. The smart ones monetize the ones they already have. Retention is not a backup plan. It is the most profitable channel you are not fully using.
How It Works
From audit to operating system in 90 days.
Collect
Perpetual A/B testing of design, timing, placement, and lead magnets across multiple signup forms. Every visitor who does not buy today gets captured for tomorrow.
Nurture
An automated sequence of emails that introduces brand values, emphasizes benefits, and eliminates objections. The subscriber becomes a buyer before they realize it.
Convert
Effective messaging inside well-timed emails eliminates reservations and motivates action. The right email at the right moment closes the sale without a discount.
Retain
Dynamic post-purchase emails that solidify brand loyalty, maximize customer lifetime value, and generate referrals. The system keeps working after the first sale.
How we get there, in three phases.
Retention Audit
A full diagnostic of your current flows, segments, deliverability, and channel coverage. You get: a 20-point teardown of your account and a prioritized revenue-gap report in week one.
System Build
Every flow, sequence, and integration built from scratch to my methodology. You get: 15+ core flows, full segmentation, signup forms, and a 90-day campaign calendar, all built inside your account.
Optimize & Scale
Ongoing optimization against real revenue metrics, not open rates. You get: monthly attributed-revenue reporting, A/B tests, and segment refinement until the system runs at full capacity.
Free Audit · No cost, no pitch
Already on Klaviyo, Omnisend, or Mailchimp?
I will audit it free.
Give me view access to your account and I will send back a 20-point teardown of exactly where your email and SMS are leaking revenue, plus the three fixes that move the needle fastest.
- Flow coverage gaps: welcome, cart, browse, post-purchase, winback and more
- Deliverability and sender-reputation health check
- List health, segmentation, and sunset review
- Revenue attribution: where your money is leaking
- Signup form and list-growth audit
- A prioritized action plan with estimated dollar impact
- Abandoned cart flow Missing
- Deliverability At risk
- Browse abandonment Missing
- Segmentation Basic
- List size Healthy
I limit my work to four clients at a time. Every brand gets my full attention.
Most email agencies spread thin across dozens of accounts. Junior strategists handle your account while senior people close new deals. That is not how I work. Four clients maximum. That is the entire list. Book a free call and I will tell you straight whether a spot is open and whether we are a fit.
Who It's For
I work with a select number of brands at a time.
Maximum four clients at any one time. This is intentional. Every brand I work with gets my full attention. Not a junior strategist, not an account manager. Me.
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Shopify or WooCommerce. Not other platforms. I build for what I know best.
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A real retention gap. You know email and SMS are underperforming. You're not starting from zero curiosity.
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Commitment to the full system. Not cherry-picking one channel. The results come from everything working together.
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Direct access. I need brand assets, product context, and a direct line to whoever owns growth.